Think like your audience

Photo by Ben White on Unsplash

I used to attend local chapter meetings with our I.E. technician.  She always told me that we engineers have a very strange sense of humor that she doesn’t understand.  I argued with her that our jokes are great, we understand each other perfectly, and we are perfectly normal like everyone else.  Our conversations typically ended with her saying, “yeah right.” 
This happens in business presentations and conversations too.  I’ve seen brilliant engineers and scientists have challenges to present to a wider audience.  It happened even when their projects or careers are at stake.  Communication skills are becoming critical as projects are getting more complicated and teamwork is becoming a must.  The bright side is, there are approaches and processes to enhance our communication skills.  I will write more on this subject, but let’s focus on presentation for management this time. 

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